• A$200

• 59 designs

• 16 designers

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Logo Design Brief

**UPDATED BRIEF**
So initially we didn't want to be too prescriptive however a few people have asked for a more detailed brief. So here are a couple of ideas we have been throwing round the last couple of days... still totally open to ideas outside of this too though.

Idea 1 - sketch font & illustration. OVERACTIVE IMAGINATION in a sketch font with the spaces the letters create (the circle in the O, the triangle in the A etc) filled in with hand drawn sketches. We are a transmedia company so steer away from illustrations that are too filmic - eg no film rolls or clapper boards - think more of ideas a creative mind might have - we like nature, trees, water, abstract sketches, more traditional tools like pencils or something like the iphone play symbol at a push could work too. Think outside the square, anything could work! Play around with directions within the sketches doesn't need to be too straight up and down.

Idea 2 - A thread of thin, hand sketched outlines of objects (same sort of illustration ideas as above) with Overactive Imagination in a bold font (maybe sketched, maybe not over) top. We've uploaded a file as a style reference to give a clearer idea of the kind of illustration for this one.

Also updated a few examples of logos to serve as style references for things we like. Hope this helps give a bit of inspiration. Again if you have ideas that you like that don't fit either of these we'd still love to see them.

**ORIGINAL BRIEF**

We are rebranding our small and up and coming New Zealand film production company and need a logo design. Our main focus is film however we also work in the television industry. It's a creative industry so we're looking for something er creative!

Bold and ambitious but not too cluttered.

Like sketch fonts/illustrations. Nothing too literal (ie no film rolls) it should be more reflective of a creative 'overactive imagination'.

Needs to work onscreen, in print and online.

Target Market(s)

The audience who watch our films. We produce all kinds of content, but stories that exhibit a social conscience or environmental bent get us going.

Industry/Entity Type

Film Production

Logo Text

Overactive Imagination

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The full company name.

Nice to have

• Like sketch/hand drawn fonts but open to other alternatives.
  
  Black, white, grey and greens colour preference but not exclusive if you have an idea outside that. Here's a link and list to the type of greens we prefer:
  
  http://cloford.com/resources/colours/500col.htm
  
  aquamarine 3 (mediumaquamarine)
  mediumseagreen
  cadetblue
  darkslategray 3 & 4
  darkseagreen
  
  
  
  
  

Should not have

• No film rolls or clapper boards please.

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Files

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