Logo for luxury all women vacation

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This customer received 77 logo designs from 20 designers. They chose this logo design from Deanna Anderson as the winning design.
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Logo Design Brief
Hi,
We need a posh logo for a premium luxury all women / lesbians vacation company called "Lez Travel".
Lez Travel isn't a tour agency at all. The business concept is creating romantic settings and scenarios for couples to relax and rekindle; for singles to get to know one another and expand their social and romantic circle.
The target audience are professional working women in their late twenties and up.
The logo has to project these key words:
Class
Sophistication
Luxurious
Premium
Romantic
Sensual
Relaxing
Fun
Updates
Hi,
Just a note. The Designer who successfully creates the Lez Travel logo will likely be asked to create the entire suite of design for our:
Website
Facebook page
Name cards
Other collaterals (ie. marketing items like brochures, luggage tags etc)
Thanks.
Added Sunday, July 31, 2011
Target Market(s)
Professional, sophisticated women in their late twenties and up. Annual income of $150,000 and up.
A discerning group of women.
Industry/Entity Type
Business
Logo Text
Lez Travel
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Class and sophiscation are top priorities.
Font: Must be original, clean, slightly cursive
Colours: White/ Silver/ Black/ Chrome/ Grey
Should not have
- The female gender symbol.