Builder supply needs mobile friendly website redesign

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This customer received 59 web designs from 3 designers. They chose this web design from Sbss as the winning design.
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Web Design Brief
Need to redesign our website primarily to be mobile friendly. See our current website at www.vieiraconcrete.com. Looking for 4 page designs:
1) Main page:
- New navigation that will work on all devices (like daytonsuperior.com)
- Slideshow to advertise new products/services
- A little bit about us, upcoming events, what's new
- Featured products
2) Category pages:
Category description with links to individual items (like here: http://www.walttools.com/concrete-stamps/)
3) Item pages:
Would like to integrate an online store in the future. A page for each item (something like here: http://www.milwaukeetool.com/power-tools/cordless/2646-22ct) should have the following:
- Product name, sku,
- photos/videos
- share this bar
- links to pdf documents such as sell sheets, TDS, MSDS, etc.
- Availability (in stock, special order, etc.)
- Product details: features, specifications, coverage, etc.
- Related items
4) Article page:
- Article heading, date, share this bar
- Design for image with border and caption
- Sidebar on wider displays with links to products mentioned in the article
- Related articles
Target Market(s)
Contractors and DIYers
Industry/Entity Type
Concrete
Coding
Coded - Design and coding required
Number of Pages Required
4 page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Mobile friendly