New Zealand navigational aid company Tuff Buoys Limited needs a new logo design

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This customer received 25 logo designs from 14 designers. They chose this logo design from lionx as the winning design.
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Logo Design Brief
Tuff Buoys Limited make navigational aids to international maritime standards. For example;
Cardinal Markers (yellow & black, north, south, east, west)
Special markers (yellow)
Lateral markers (red & green)
Plus a variety of other warning markers
All markers are used in the marine environment.
This New Zealand company is well known for producing tough and durable navigational markers. They started very small and due to their quality products their navigational aids are now in high demand. They have never had a logo and are very excited about this project.
Target Market(s)
Port companies, Local government, marine farm owners, marina owners
Industry/Entity Type
Cardinal
Logo Text
Tuff Buoys Limited
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Tuff Buoys Limited
- Correct colouring and markers if you are using any maritime buoys/markers in your design, we cannot have incorrectly designed buoys/markers on our logo thanks.
Nice to have
- reference to the marine environment
Should not have
- boats, ropes or buildings