Updated Package Design for WaterBean

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This customer received 22 packaging designs from 8 designers. They chose this packaging design from Ideera as the winning design.
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Packaging Design Brief
1. We have a package that we are manufacturing. It has been well recieved and everybody likes it.
2. We have a client in the EU who wants some design changes. Something more suited to their clientele. Young and hip, I am told. Basically this product will be sold as an accessory to Sports Water Bottles. So it will be hanging on clip strips next to the bottles.
3. Attached we have the current design w/ dimensions attached and the EU package idea as well.
4. What we want is a FRESH LOOK at the text and a HYBRID of the two. Look at the brief.
5. What we don't want to do is TOTALLY change everything (because I'll have to change EVERYTHING downstream attached to it and I don't want to do that)
6. Attached files are a version of the brief w/ images. front and back AI files of the current package.
View product online:
http://thewaterbean.com/
Target Market(s)
2. We have a client in the EU who wants some design changes. Something more suited to their clientele. Young and hip, I am told. Basically this product will be sold as an accessory to Sports Water Bottles. So it will be hanging on clip strips next to the bottles.
Industry/Entity Type
Water Treatment
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, fresh, green, healthy and hip.
Nice to have
- 4. What we want is a FRESH LOOK at the text and a HYBRID of the two. Look at the brief.
Should not have
- 5. What we don't want to do is TOTALLY change everything (because I'll have to change EVERYTHING downstream attached to it and I don't want to do that)