• €175

• 63 designs

• 9 designers

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Packaging Design Brief

Become the head designer of Ravizo. A new brand of household products.

BRAND:
Ravizo is our new brand which consists of accessories and spareparts of home appliances. These are products like vacuumbags, descalers, toothbrush heads, waterfilters for your frigde. So a lot of products that are consumed by household appliances. Ravizo is positioned as being 'good quality, fair prices' (best buy). Important aspect is that the packaging should communicate that the products are of high quality. Most products are alternatives to original products so therefore the customer should be convinced they are buying products of the same or better quality as the original, but for better prices.

PRODUCT:
The first productline we are going to introduce is vacuumbags. These are alternative to the original bags of the manufacturer. The market position is 'good quality, low prices' (best buy). Details further below.

FUTURE DESIGNS:
We want to consider the winner as our packaging designer if we can agree on a fair price and if we're in line concerning the designs. That is why I want to consider the vacuumbags as a pilot.

DETAILS FOR THIS DESIGN:
- It will be several different bags (about 8) which are designed for different vacuumcleaners. Goal is to have one universal design with some variable elements we can adjust ourselves.
- The bags will be packaged by 4 pieces and will be in a plastic sealed bag. On this plastic bag will be a A5-sticker in colors with the design on it.
- The design should be a fresh, clear design and fitting for the target audience and market position.
- The elements which should be on there are:
(1) Our logo
(2) Pictures with text of aspects of the bags: super hygienic, high performance (good sucking power of vacuumcleaner), microfibre quality, 2x durability (can be used two times a standard paper vacuumbag can be used)
(3) Picture of microfibre vacuumbags
(4) Number of bags in packaging: 4
(5) Brandname(s) (for which the vacuumbag is suited. f.e. Miele, AEG, Bosch). - VARIABLE
(6) QR code - VARIABLE
(7) SKU (articlenumber) - VARIABLE
(8) Barcode - VARIABLE

Comparable product(s) (NOT for design):
http://www.blokker.nl/nl/blknl/huishoudelijk-en-schoonmaak/stofzuigerzakken/philips/ph99-microfiltplus-stofzuigerzakken
http://www.hema.nl/winkel/huis-en-tuin/huis/huishoudelijk/stofzuigers/stofzuigerzakken-philips-s-bag-(20560301)
http://www.stofzuigerzakken.com/aeg-gr-11-13.html

Target Market(s)

Typical households. B2C (end-consumers).

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Quality, fresh, distinctive design.

Should not have

• Old-fashioned or cheap feeling.

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