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Bluestone Educational Network Logo
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This customer received 42 logo designs from 23 designers. They chose this logo design from Elen_ka as the winning design.
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US$160
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42 designs
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23 designers
Logo Design Brief
We need a logo for a new network group of 15 individually branded test prep and tutoring companies scattered across the USA. Each center has its own brand & logo, but will claim to be a "Member of the Bluestone Educational Network". The centers share the common traits of being a high quality service and operate in more affluent communities. They provide individual service (vs. 1 size fits all) to families in their local areas. The primary audience is parents of high school and middle school students. The Bluestone Network gives them a national network of resources and experience that they can apply at a local level. The logo may be used on curriculum materials on its own, but it needs to fit in with the individual location brands in communications. It needs to communicate quality, confidence and trust.
Target Market(s)
Parents of high school (70%) and middle school students (30%). Typically reside in affluent suburban communities.
Industry/Entity Type
Education
Logo Text
Bluestone Educational Network
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be able to be used as a secondary brand and used together with other brands. For example, may be in smaller print with a local center brand being more prominent and above it. Needs to communicate quality and trust/confidence. Convey a premier service, not a mass market service. Also, convey that it is a network making the individual center seem bigger than just a local operation.
Nice to have
- Be able to use it both as a sub-brand to the local center brand as well as an individual brand for a website or the cover of published materials or promotional flyers. Have an image that conveys quality whether name is there or not.
