Earthmoving and Sports Turf Contractor- New Logo

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This customer received 82 logo designs from 11 designers. They chose this logo design from Artalian as the winning design.
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We are a large earthmoving and sports turf contractor and are after a new modern looking logo to represent our brand. Our works consists of moving and levelling the dirt prior to the turf getting planted.
Our logo must be easy to read and consist of the following text-
Flemming Contracting
- A modern looking text with "Flemming" as the main part.
Target Market(s)
Major Sports Stadiums, Golf Courses, Construction Companies, Councils, Developers
Industry/Entity Type
Contractor
Logo Text
Flemming Contracting
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easily Identifiable: Earthy colours, Greens, Greys, Orange and basically anything that represents the earth and turf.
Nice to have
- Navy, An abstract type image and text
Should not have
- No Reds, No bulldozer pictures, no turf rolls