COCONUT BASED, UNIVERSAL CLEANER - LABEL DESIGN
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This customer received 81 logo designs from 26 designers. They chose this logo design from atularts as the winning design.
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Logo Design Brief
Hi all,
We're a Canadian manufacturer of a 100% coconut derived, all purpose cleaning paste.
Our main product, Simple Sudz label needs a new look.
The new label should use greens, blues and white to convey a "sharp, professional, clean, crisp look". It should "pop out" and get people's attention.
We would like to have something that looks uses a crisp sharp font, nice blue, green and uses white space well.
Please look at this example:
http://www.thedieline.com/blog/2011/2/24/before-after-certainteed-insulation.html
Use our current logo on the product;
https://dl.dropboxusercontent.com/u/86042615/SimpleSudz_logo.eps
The label size is 10.4 x 2.25 with 0.125 round corners.
Our current label does not target the male audience so much and looks feminine.
Can you design a new label?
Our current label with copy is attached.
Updates
The label that is attached is our current label as a copy reference only.
Added Saturday, May 04, 2013
Designers,
Added Sunday, May 05, 2013
Target Market(s)
30-55, both male & female, professionals
Industry/Entity Type
Insulation
Logo Text
(None provided)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Current logo
ONE DUZ ALL
HEAVY DUTY CLEANER
100% COCONUT DERIVED
PRODUCT OF CANADA
Ready Biodegradable Non-Toxic Child & Pet Safe
The list of surfaces it cleans (as per the attached label)
Current copy from our label