• US$375

• 36 designs

• 8 designers

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Bag and Tote Design Brief

We need a new bag design for a baby diaper brand made in Denmark called Bambo Nature. For 25 years, we have been manufacturing Certified Safe & Eco-Friendly baby diapers.

Our goal is take our existing design and improve upon it, while remaining faithful to the essence of the brand. The final design should appeal to European millennials even though this product will be catered for the North American market. Elements of nature, healthy living, cleanliness, eco-friendliness, and the Danish lifestyle are at the core of our philosophy.

Design Parameters:
- The Bambo Nature logo must be placed in a predominant manner on the front face of the bag (as shown in the current design); and the colors must remain intact and unchanged.
-The new design must also display our eco-certifications, whose logos I have attached to the project's creative brief.

I have also attached a copy of the current bag design to use as a Basis of Design.

Target Market(s)

Millennial parents

Industry/Entity Type

Baby Care

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bambo Nature logo with native colors (purple and green)
• Eco-Certifications' logos
• Lifestyle Image displaying a healthy happy child

Nice to have

• Nature elements, Scandinavian style/ look and feel. Premium product look.

Should not have

• Cheap look and feel, look like any other diaper bag

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Files

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