Startup Fashion Beach business needs best logo design

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This customer received 134 logo designs from 61 designers. They chose this logo design from Formen as the winning design.
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Logo Design Brief
We are starting a new company/new brand focused in selling beach fashion starting in Spain.
We want to be know because of being irreverent, relaxed, colorful, comfortable, charming; tastes like fun, holiday, joy, and this is the spirit of the brand.
The logo should be accurate to be print in bikini, sunglasses or watches. It should transmit confidence, quality and clear identification. We would like to have a composition of an abstract part and a written part (AM Summerfield). The idea is that on the garments is printed only the logo sometimes and both logo and written part sometimes. One possibility of the logo could be the AM letters but not necessarily.
We will of course use It in our webpage in the very beginning so It is going to be key for the identification of the brand, therefore the logo should be an image easy to remember and difficulty to confuse it with others brands.
We need a logo design intending to sell swimwear and accessories for men and woman from 16 up to 55 years old with medium / high purchase power.
It should be one color or maximum two. Should be colors that reminds the sea or the sun but it is not a must. The most important for us it is the creativity and that the logo is able to surprise in a nice way.
The logo should be able to suffer an evolution in the future like slights changes of shape or colors.
The name of the company is "AM Summerfield". It should transmit a fresh, clean, sophisticated and sober feeling.
We gave this guideline as an initial orientation but we strong believe that professionals like you are able to surprise in a good way and to innovate which nowadays is really difficult.
Thanks for your attention and looking forward to seeing your projects
Target Market(s)
man and woman from 16 years old up to 55 years old. Medium / high purchasing power
Industry/Entity Type
Fashion
Logo Text
AM Summerfield
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.