Logo for new range of health dried foods
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This customer received 62 logo designs from 22 designers. They chose this logo design from Ana as the winning design.
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Logo Design Brief
I need a logo/branding for a new range of healthy dried foods. From Meat Jerky to fruit leathers in numerous flavours. We want this to appeal to the fitness community and also to parents trying to get their kids to eat more fruit. The company is called DRYD (Dried) www.dryd.co.uk (website work to follow) We see the product being sold in gym's, deli's, cafes, schools and stores so we need isle appleal and stand out packaging. The products will be vack packed in clear bags so the logo etc could be on a card or label. I've added some images of what i like.23/07
Target Market(s)
school children, parents. Fitness community
Industry/Entity Type
Health And Wellness
Logo Text
DRYD
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold message, balance of appeal, needs to capture both fitness and parents. With the product being dried, maybe a skandi feel?, clean eating. Maybe a strapline like 'Natural Energy'
Nice to have
- tasteful colours, modern design
Should not have
- gimmick logos cartoons