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BKT Self Managed Super Logo Needs a Revamp
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This customer received 88 logo designs from 43 designers. They chose this logo design from MIND as the winning design.
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A$320
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88 designs
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43 designers
Logo Design Brief
We would like to redesign a logo for BKT Self Managed Super which is a financial services business based in Melbourne Australia that provides administration and advice services to people who run Self Managed Superannuation Funds. Self Managed Superannuation Funds are small, privately managed funds that hold investments for their members' retirements.
Our current logo is attached. When this was designed, our business was a division of a larger group of businesses under a broad "BKT" banner so the BKT is very dominant and "self managed super" part is understated. We would now like to give BKT Self Managed Super a stronger identity as a stand alone business by increasing the size and prominence of the "self managed super" part.
BKT Self Managed Super is a long name and we are looking for a design that arranges the words in a way that looks good and works well on letterhead and website etc.
Target Market(s)
People from the age of 40 upwards you run their own self managed superannuation funds.
Industry/Entity Type
Financial Service
Logo Text
BKT Self Managed Super
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
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Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our business is still associated with other BKT businesses and we MUST USE THE SAME FONT TYPE AND DESIGN FOR THE "BKT" LETTERS IN THE NEW LOGO AS IS USED IN THE CURRENT LOGO . The spaces between the letters could be removed or reduced if necessary. I understand that the current colour of the BKT letters is Pantone 3135. We would prefer a similar colour but one that is more blue with less green in it.
- In the new logo the "self managed super" part should also be in a blue (not grey as in the current logo) and be much more prominent in the design. However, we would envisage that the BKT characters would still be larger and more prominent than the "self managed super" characters. It is not necessary for all characters to be the same blue colour.
