Wolfe & Sparky - Organic Dog Grooming Products

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This customer received 42 logo designs from 19 designers. They chose this logo design from Irina Makedonska as the winning design.
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Thinking Aesop for brand inspiration! We need a new logo for Wolfe & Sparky (www.wolfeandsparky.com) which sells organic dog grooming products - shampoos, spritzers, dental and ear hygiene products. Most dog products are very "cutesy" and "adorable", but we want our brand to be more cool, edgy, androgynous, current, simple. We are going through a rebranding, so please ignore the current logo. Though we would like to keep the brand colors black, red and white - though the logo can just be one of these colors or incorporate any of the two or three.
Target Market(s)
Customers who buy Aesop, shop at Whole Foods, do SoulCycle and pay for expensive gym memberships.
Logo Text
Wolfe & Sparky
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.