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logo for new Good Florist Guide website
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This customer received 74 logo designs from 35 designers. They chose this logo design from Jelem as the winning design.
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£120
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74 designs
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35 designers
Logo Design Brief
Good Florist Guide is a website that not only aims to guide consumers on how to buy flowers with lots of gorgeous rich content but also put them directly in touch with florists through our Good Florist Guide directory. However after 8 years we're having a long overdue and major site re-build and we want a new look logo to go with it.
The current logo can be seen at goodfloristguide.com (ignore the pants site - it's nothing like what we are building but we don't want to give away too much at the moment so have deliberately put up something horrid!) and we want to stick with the purple/green combo although have selected a new palette with some softer variations on the green - see attached file.
In terms of look we like clean and crisp to show we are professional rather than twee and flowery although realize some curleycues might help and we are not adverse to them. If however you use a flower as part of the logo please make sure it is a commercially available cut flower not a weed or garden plant as we are all florists. You can see our trade site theflorist.co.uk for lots of pics of flowers we work with or our Facebook page.
However please remember the logo has to work in a variety of ways .... long and horizontal on it's own to go along the top of the site but also as rectangular window decal and small logo for the GFG'ers own website/corporate stationery with the date included as per the current style.
Updates
Going to be honest and say none of these are really pressing my buttons ... I really don't want a fancy type and only one of you has looked at the logo in the context of a square for the window decal. The original logo combined strong typography and a floral visual which worked well with the dating ... unfortunately I don't see any ... well possibly only one achieving ... the same result. Appreciate the speed with which you have come back on this but can you please look at the logo and the colour palette I supplied as those are the key indicators. Many thanks and kind regards, Caroline
Added Friday, July 17, 2015
Target Market(s)
Flower buying consumers looking for trusted alternative to the normal online flower sellers. The name is our biggest selling tool - its like the Good Beer Guide, Good Hotel Guide etc
Industry/Entity Type
Retail
Logo Text
Good Florist Guide
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Boldness, modernity and flexibility to use in different formats.
Nice to have
- Surprise me!
Should not have
- Twee flowers, garden influences - we sell cut flowers for the home and special occasions not gardening things
