• US$320

• 244 designs

• 52 designers

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Logo Design Brief

We need a brand identity package that includes a Logo, PLUS letterhead/stationary design.

This project is for our company "The Jay Odom Group."

The Jay Odom Group is the parent company - we have several other brands under our umbrella, but have never branded "The Jay Odom Group".

We are a well established development company (large commercial and residential tracts of land) and also invest and build companies in all types of sectors. We are risk takers and problem solvers. "Opportunity Investors"

A sample of our companies:
Destin Jet (One of the top FBO's in the world)
Hammock Bay (hammockbayfreeport.com) - A large master planned residential community in the FL panhandle
Nufletch.com - An archery and hunting company, our products are sold in several big box outdoor retail stores.

Here are some brand questions we answered as a team:

1. Who are the people work with (Our customers)
- Bankers, Investors, Home Builders, Business Owners, Successful Entrepreneurs, "Knowledgeable Industry Experts and Clientele"

2. How do you customers perceive your company
- Strong, Professional, Stable, High Quality, Excellent, Responsive, Bold, Knowledgeable

3. How we would like to be perceived
- Classy, Quality, Bold, Optimistic

4. Our companies internal culture
- "Team Work", Productive, Efficient, High Energy

5. If our company was a person, they would be described as
- Bold, Productive, Professional, Visionary, Risk Taker, Diverse

6. If our company was a car it would be:
- Ferrari F12 berlinetta

7. If our company was a bumper sticker it would say:
- Failure is not an option
- Just Do it
- My other vehicle is a Jet


Based on the above information - We would like a logo that is simple, classy, bold and projects a strong image.

Target Market(s)

Bankers, Investors, Home Builders, Business Owners, Successful Entrepreneurs, "Knowledgeable Industry Experts and Clientele"

Industry/Entity Type

Real Estate Development

Logo Text

The Jay Odom Group

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must project an image as: Classy, Strong, Bold, Professional, Stable, High Quality, Excellent

Should not have

• No Logos that have homes in them. We are heavily involved in real estate development - not real estate home sales.