Heavy Equipment Insurance Underwriting Program Needs a Logo design

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This customer received 52 logo designs from 23 designers. They chose this logo design from YesDesign™ as the winning design.
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We need a logo design for an insurance underwriting operation located in Alpharetta, GA. The company is called Specialty Program Solutions, LLC (aka SPS). I would like to incorporate the SPS in the logo design if it looks right.
Our operation provides underwriting services for large Insurance carriers. We specialize in the Inland Marine space, in particular we write coverage for heavy equipment (construction, logging and woodyard equipment).
We focus on 3 objectives and are known by our clients as industry leaders in this space.
Industry focused - Broad knowledge and expertise in the Inland Marine space.
Key Partnerships - Long standing "key" relationships with our existing producer/retail agency base. We have over 10+ years working relationships with each of our producers.
Unparalleled service - Ease of doing business. We are recognized by our clients/producers as providing top notch service and attention to our producers/clients. Quick turnaround on quotes and policies. Dedicated staff with the right skill sets to handle any account and provide exceptional service.
I would like a sampling of colors or the logo. I prefer dark blue with light grey or possibly orange with black or orange with blue. Need creativity with regards to font, size, etc.... I would like for the logo and background to stand out. We want to be recognized by our clients and competitors.
Target Market(s)
Retail and Wholesale Insurance Agencies
Industry/Entity Type
Insurance
Logo Text
SPS/Specialty Program Solutions - Or just use SPS by itself.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Arial or Calibri
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like to incorporate the logo in a pic/outline of construction equipment. Maybe use the blade or bucket for a loader, dozer backhoe, etc.... Construction equipment feel to the logo design.
Nice to have
- I would like to incorporate the logo in a pic/outline of construction equipment. Maybe use the blade or bucket for a loader, dozer backhoe, etc.... Construction equipment feel to the logo design.