NEW LOGO & BRAND IDENTITY - 'Marketing on a Platter'

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This customer received 32 logo designs from 13 designers. They chose this logo design from Abaan as the winning design.
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Logo Design Brief
Professional Beauty Solutions is a distributor of makeup, skincare and other beauty products to the professional beauty industry in Australia.
You can see our website at www.probeautysolutions.com.au
Our customers are beauty salon owners and they on-sell the products we distribute to them to the end user (consumer)...
We have just launched a brand new service and we need a logo created for the service to allow us to develop it into a brand.
The service is called It's 'Marketing on a Platter' MoaP is the abbreviation. The service delivery looks like this- we do our salons (customers) marketing for them for free. This is a monthly service and involves all the pieces you would need to carry out a marketing campaign each month including:
Email Newsletter
Hardcopy Newsletter
2 x Email Marketing Pieces
Visual Merchandising
Facebook Graphics
Twitter Graphics
This is a unique service offering to the beauty industry from a distributor. No other distributor offers this service for free. The annual value of this service is $24,000.
The Marketing on a Platter service offering is:
Strategically planned for our clients
Creative- we do all the design for them
Professional
Custom designed and copy written each month
There is a MoaP marketing set created for all the brands that we stock each month and we don't charge our salons a cent to do the marketing for them, it is not a personalized service in that the design does not include the clients website details or telephone number but we teach them how to manage this on their end...I have uploaded one MoaP Sets so you can get a feel for the service, it really is us delivering to our clients their monthly marketing on a platter.
MoaP also has an education perspective to it, there are business webinars and also live workshops for our accounts to attend to learn how to get the most from their MoaP each month and hoe to execute it.
I have also uploaded a photo of a platter
I have also uploaded some logos that I like, I would like something designed that is simple yet striking, it's ok for it to have some elaborate features but it should be simple enough to make a quick statement and be memorable. We want to develop this service into a recognised brand of PBS (Professional Beauty Solutions).
The logo will be used in print, web, facebook, signage at expos.
We will leave the colour and font choice up to you, you have a good description of the service and what it is. What the service delivers to our customers is more money and time. We save them both by delivering this service to them and it is unique to our company.
Updates
Project Deadline Extended
Reason: We are still deciding
Added Wednesday, July 22, 2015
Target Market(s)
Beauty Salon and skincare Clinic Owners
Industry/Entity Type
Industry
Logo Text
Marketing on a Platter
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A symbol to make the logo unique and recognizable. I have uploaded some ideas from istock but I dont want to see copies of these platter. The main thing about this service is that it saves our clients time and money and delivers high end marketing sets to them every month. The logo needs to reflect this.
Nice to have
- Looking for something like the Spotify logo
Should not have
- Orange, brown, grey