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Outdoor products retailer needs direct mail post card designed
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This customer received 40 card designs from 23 designers. They chose this card design from Lou Sharp as the winning design.
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US$140
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40 designs
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23 designers
Card Design Brief
New Canadian online retailer
Looking for a professionally designed marketing post card to be handed out at trade shows and in direct mail (unaddressed Canada Post admail) campaigns to sell our Driveway Safety Nets.
http://www.urbankidz.ca/products/retractable-driveway-net
Goal: drive traffic to website to purchase driveway safety net
Secondary goal: to at least drive traffic to website
Post card stats
Full Colour, 5"x7" with gloss aqua coating, full bleeds
We encourage you to use any messaging that you think will work best for our stated goals.
Some Suggestions:
see attached flyer we created (we changed our website name)
“Exercise and Fresh Air for your kids health,
helping to keep them safe for your piece of mind”
“Exercise, fresh air, and safety keeps kids happy and healthy”
“Give yourself a rest from chasing balls and toys”
“Easy to setup, easy to store”
“No more chasing balls into the street”
Company purpose: Helping families enjoy the outdoors at home in the city
3 pillars of organization - outdoor fun, education and safety
Target market
Files uploaded
product pics (use whichever are most relevant or look the best) - can provide more
logo (can provide version with words removed)
example of flyer we created (changed website name)
Can provide generic stock photos if designer feels that would add to the look
Target Market(s)
urban/city parents with young kids, own their own home, may operate a home daycare, care about their kids being outside getting excercise
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo - attached
Website - www.UrbanKidz.ca
Contact Info
Mailing Address - 509 Commissioners Road West, Suite 315, London, Ontario, N6J 1Y5
Phone # - (226) 271-0339
Email - sales@urbankidz.ca
Nice to have
- Would like it to have some flexability for addion and testing of various promotions (ie. free shipping or 20% off)
Main item to promote is driveway safety net
Show direct link to product page - www.urbankidz.ca/products/retractable-driveway-net
Should not have
- Doesn’t need a place for the customers mailing address or a stamp.
