• £120

• 35 designs

• 17 designers

---

Logo Design Brief

Every horse rider aspires to accomplished horsemanship: that is riding confidently, perfectly balanced and sitting tall, with quiet hands and an independent seat and, above all, in total harmony with their horse.
Equepoise is a brand new electronic system for helping riders do just that.

We need something stylized with simple clean lines. Something essential and minimal stimulating ideas of riding confidence, sitting tall, balance, subtlety, horsemanship, accomplishment and harmony.

Please see the attached brief for more information

For inspiration, check out these pictures of top class rider Carl Hester

http://www2.pictures.zimbio.com/gi/Carl+Hester+Uthopia+Olympics+Day+13+Equestrian+aUTJLlrfTlfl.jpg

https://s-media-cache-ak0.pinimg.com/236x/4f/0b/43/4f0b43ba22009b28939d208c80c16b84.jpg

http://www.carlhester.co.uk/carlhester-co-uk/_img/slider/home1.jpg

Target Market(s)

Every horse rider - but particularly those aspiring to accomplished horsemanship
The market is mainly women with disposable income .

Industry/Entity Type

Horseback Riding

Logo Text

Equepoise (but please read accompanying brief)

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• I would like something stylized with simple clean lines. Something essential and minimal stimulating these ideas:
• Riding Confidence (but not brashness)
• Sitting tall
• Balance
• Subtlety
• Horsemanship
• Accomplishment
• Harmony
• Other requirements:
• Clearly identifiable and distinctive brand association
• Maximum two colours
• Ability to stand with or without the word Equepoise ™ this to suit the space restrictions of the applications where the logo will be used
• The horse riding community is predominantly female. The logo must be female friendly – but not at all off putting to men
• Other information
• Themes /random ideas you might explore:
• Dressage, show jumping, but not jockey style riding, riding by the ocean

Nice to have

• (please read accompanying brief)

Should not have

• (please read accompanying brief)

---

Files