MDA's National Muscle Walk T-Shirt

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This customer received 25 t-shirt designs from 9 designers. They chose this t-shirt design from Jonya as the winning design.
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Create a national MDA Muscle Walk t-shirt design that resonates with our key demographics, embodies our brand voice, excites and entices the community to fundraise $100 (minimum to receive a t-shirt) and raise awareness through continued wear of the t-shirt after the event. Please see/review the following attachments:
Creative Brief: Guidelines for designs (i.e. audience, preferred t-shirt/copy colors, copy, etc.)
Backgrounder: Learn about our organization and MDA's National Muscle Walk event.
Logo Options: View three logo options. One must be included in the final design (separate logo files are also attached).
Thank you for your interest in creating a t-shirt design for the Muscular Dystrophy Association’s national Muscle Walk program!
Target Market(s)
MDA Muscle Walk brings communities together — donors, partners, sponsors and volunteers — to fight back against muscle disease. In past events, the majority of participants were women:
• 65% Female
• Ages 25-54
• 59% Personal Connection
Industry/Entity Type
Non-Profit
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Include the MDA Muscle Walk logo (three options in separate attachment)
- Only be for the front of the shirt (national sponsor logos will be printed on the backs)
- Only include two colored inks
- Include the copy: “Bringing Strength to Life”
Nice to have
- Prefer to be on a neutral colored shirt (i.e. black, white, light gray or dark gray). These colors will lend themselves to a smooth branding transition with the logo update.
Should not have
- The design should feel free – no boxes and/or hard lines.