1/2 Page Magazine Print Ad for Law Firm

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This customer received 27 advertisement designs from 9 designers. They chose this advertisement design from Patrick Tero as the winning design.
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Advertisement Design Brief
BOLD make it BOLD
I need something bold, powerful and eye catching that makes me stand out. Current ¼ page ad that I did myself is attached. The current ad is ugly, uninteresting and boring with mostly a list of services.
dk | LAW is a recognized leader in Washington marijuana business law that has successfully represented clients in all phases of the marijuana business.
Over 20 years of experience working in all areas of business and business law has developed a keen sense of the unique legal needs and business challenges that face business owners, start-ups, freelancers and risk takers.
My website is www.dkerrlaw.com. Only email address should be: david@dkerrlaw.com
Logo = MS Word fonts. Bell MT | Arial Black (see attached), Colors are black, grey, blue.
I have attached examples of ads from my competition (THC Law and KB Law) and a PDF of the whole magazine so you can see what the publication looks like and what I am competeing against for attention.
7.5” wide x 5” tall. High-resolution (minimum 300 dpi), CMYK PDF.
Target Market(s)
WA State recrational marijuana businesses seeking or having a license to produce, proicess or sell marijuana
Industry/Entity Type
Law Firm
Font styles to use
Other font styles liked:
- Logo = MS Word fonts. Bell MT | Arial Black
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo; phone number (206-234-5819); email address (david@dkerrlaw.com)
- The ad should be bold, powerful, eye catching, and clean. dk | LAW specializes in legal services for recreational marijuana business clients in Washington State and this is a bold and exciting new field. Ad should present image of solid professionalism. Reader should think “This guy is a serious attorney that understands me and this new industry.”
Nice to have
- Have included my photo for possible inclusiuon. Would like to see options with and without photo. Added photo with black background.
Should not have
- No actual photos of marijuana. Will consider stylized images of marijuana but not actual photos.
- No scales, gavels, other "stock legal images"