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BoKU International New Package design
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This customer received 33 packaging designs from 12 designers. They chose this packaging design from Griet as the winning design.
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US$375
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33 designs
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12 designers
Packaging Design Brief
We need a new packaging design for our Super Food Company, BoKU International. We are an all organic, non-GMO company that specializes in helping people discover and maintain a healthy lifestyle. We are a fun, fresh company and our packaging should reflect that.
We are looking for packaging design for various products, including a tea and a body line. Additionally, the primary design should be for the super food and protein powder (which should be kept airtight, free of sunlight). We are also interested in travel-friendly and utilitarian packaging. We are also interested in incorporating a design that could wrap itself around a cylindrical tube. We are dedicated to making our packaging sustainable and eco-friendly to lower our carbon footprint, so please keep this in mind when designing.
Updates
Please find an additional list of tag lines from our company to help you get an idea of our co. identity and values! 1. Super food for super humans 2. A whole lot of whole foods. 3. The energy you’ve been looking for. 4. We took the best stuff on earth and made it better. 5. Health in a bottle. 6. Nature’s best to keep you at yours. 7. Super strength, super stamina, Super Food. 8. Super nourishment for spirit and body. Added Thursday, July 9, 2015
Project Deadline Extended Reason: We are going to change the direction of this packaging project to be more indicative of our new body line, called Boku Balm. Please find the two photos of the pots/lip balm tubes for the products enclosed in the project. We're trying to keep everything eco-friendly so the packaging will also have to reflect that. The pot is about 2in in diameter and 2 inches in height and should hold about 4 oz. The balm tube is about 1/2in in diameter.Thank you, designers! Added Friday, July 10, 2015
Target Market(s)
Tag lines:
"Nothing comes between Mother Nature & YOU!" and "Your drink. Your health. Your life."
Industry/Entity Type
It Company
Font styles to use
Other font styles liked:
- DIN, Franklin Gothic, Casino Sans (But we're open)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Boku Logo, boku website: bokusuperfood.com
- Fun, fresh, and creative design-- especially CLEAN!
- Design for canister, re-usable packages, and travel packages (home, travel and refills).
Nice to have
- Use the colors that are seen in our attached logo
Should not have
- A large amount of logos. We are looking to illustrate all of our values to our customers (as illustrated in the attached files) instead of putting a large number of logos everywhere.
