Logo for Smileupps App Store, first marketplace for business oriented applications

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This customer received 132 logo designs from 23 designers. They chose this logo design from mrSergio as the winning design.
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Logo Design Brief
Smileupps is an app store, for applications oriented to BUSINESSES and INDUSTRIES. Smileupps targets both app developers and companies using these apps.
Smileupps is composed by "smile" and "upps", where the latter is a new term to say "apps".
These apps are installed to a cloud, manageable by the customer, and then connected/used from his own devices.
These apps are portable so they can run on any operating system(Android, IoS, Windows, Mac, ecc.)
Just for your information, after this contest we will probably start a website design contest too.
Thanks for your submissions!
Updates
Project Deadline Extended Reason: To incentivize further designers we chose to guarantee our payment and extend the deadline further of 5 days. New deadline will be July 17.I wish you happy designing! Added Wednesday, July 8, 2015
Target Market(s)
Companies and Web/app Developers
Industry/Entity Type
Business
Logo Text
Smileupps
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It MUST be recognizable/understandable even when shrinked as web browser tab icon, which is 16x16 pixels at web resolution (72 pixels/inch). We would like to use it on our website, as app icon in android/ios, as favicon, but also on paper: business card, letterhead, envelope, poster and so on.
- To make a final poll, I need you to submit in a single design, with resolution 72 pixels/inch) both large size logo and small size (16x16pixels) version. Final winner must then provide all source/vectorial file of the design.
Nice to have
- Many elements may be represented: starting from the s, the u, the usuals (but maybe too repetitive) cloud and/or smile, something representing apps and everything else you think is creative.
- We would appreciate an ABSTRACT, simple, modern and creative design, which stands out and doesn't bore.
- You can include as much of the above elements as you want, but WITHOUTH losing understandability at small scales (16x16) and targeting style outlined above.
- We are ready to be amazed from your ideas!! Thanks for submissions