• US$320

• 188 designs

• 69 designers

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Logo Design Brief

We need a logo for a web-based company selling bicycling clothing. The target audience is North American men and women, age 18-60+, who ride bicycles for recreation and/or fitness.

Logo mark should be simple. Would be nice if mark was relevant to cycling, but doesn't need to be too literal. Overall, we want the brand to appeal to both genders and evoke feelings of movement, performance, quality, and balance.

Industry logos/brands we like:
- Athleta - http://athleta.gap.com

- Lululemon - http://shop.lululemon.com
(like the style, but this is geared to women)

- Hincapie - http://hincapie.com
(like the style, but too masculine for us)

- Pearl Izumi - http://shop.pearlizumi.com

Target Market(s)

North American men and women, aged 18-60+, who ride bicycles for recreation or fitness.

Industry/Entity Type

Fitness

Logo Text

KB CycleWerks

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Mark and logotype that will work on the web and in print.
• Mark should be able to work on its own, for example as a favicon.

Nice to have

• Can work in either vertical or horizontal orientations. Can work in B&W/1-color.

Should not have

• If you include a bicycle or bicycle parts, it should also include the rider. We sell clothing for cyclists, but not bikes. We don't want anything too literal in the bicycle direction. Some sort of abstract wheel as a symbol is OK. A rider on a bike is OK. Just a bike is not going to work. -- Flexible on colors but no purples, pinks, or greens.

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Files

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