Clean, simple logo for martial arts/fitness business management application

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This customer received 27 logo designs from 12 designers. They chose this logo design from Juan in the Box Designs as the winning design.

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Logo Design Brief

We need two variations on a logo for a business management web application. The main logo should involve a stylized clipboard, with one variation identifying the "dojo clipboard" product (aimed at martial arts schools) while the other variation identifies the "fitness clipboard" product (aimed at fitness schools). The two versions might be differentiated by colour or with a slight difference in the image- it's up to you. It really should be one logo with a small variation to distinguish the two products.The two variations should have the appropriate text incorporated into the logo in a way that makes it easy to separate the text and the image. We're flexible about capitalization and spacing (e.g. dojoclipboard, dojo clipboard, dojoClipboard, etc)- you can decide based one what looks best with the font you choose.

Our product is unique in that it allows users to manage their business entirely from a smartphone or a tablet. The logo should communicate that our product is modern and user-friendly. We're looking for a Web 2.0 aesthetic.

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Updates

Here is some general feedback based on the designs submitted so far:

-We would prefer a somewhat softer look, with a rounded shape to the clipboard and without harsh colour schemes (e.g. not red and black- blues, greens, etc would be better)
-Make sure the images that distinguish the logo variations are appropriate (e.g. a picture of a martial artist makes sense for dojo clipboard but not for fitness clipboard).

Added Wednesday, July 13, 2011

Target Market(s)

Martial arts and fitness school owners.

Industry/Entity Type

Business Management

Logo Text

dojo clipboard OR fitness clipboard


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • An image or some kind of suggestion of a clipboard. Basically, people looking at the logo should be able to recognize the shape of the clipboard, but we would rather see something somewhat abstract than a simple picture of a clipboard.
Payments
1st place
US$200
Total
US$200

Project Deadline
17 Jul 2011 15:29:33 UTC
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