Vacations Rental Properties Listing Website

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This customer received 128 logo designs from 45 designers. They chose this logo design from PenTool as the winning design.
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Logo Design Brief
ParadiseTerra is an online website providing a meeting point for vacation rental property owners worldwide wishing to list and advertise their luxury vacation properties and travelers searching for exclusive accommodations other than hotels.
*****I am looking for a logo that incorporates a nostalgic feel of travel. I would like it to look vintage without looking kitschy, because it is a website that caters to a sophisticated audience. Many people have submitted logos that look almost exactly like my current logo. I am looking for something more trendy that stands out. I would like it to use a font that inspires feelings of travel and paradise. Please do not submit logos that resemble the attached logo because I am looking for a departure from that. Colors need to incorporate blue in some way but are not limited to those colors. See attachments for inspiration. I attached the logo for Jetsetter because we appreciate this clean design. However, we want ours to be a little less serious.
Updates
Good evening! I apologize for not providing clearer guidance on what I'm looking for. Please check out the update project brief when you can. I am really looking forward to seeing your design ideas! Thank you so much for your work! Added Thursday, July 2, 2015
Target Market(s)
- 35 to 54 age group traveling on vacation for one week or more with 4+ family members or friends in groups.
- College graduates/white collar professionals and income level of $80K
Industry/Entity Type
Real Estate
Logo Text
ParadiseTerra
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Upscale travel and leisure theme with nostalgic feel (like if Banana Republic were a travel website)
Should not have
- Nothing like the current logo that I have attached.