ELSE

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This customer received 40 logo designs from 24 designers. They chose this logo design from Jack Frost as the winning design.
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Logo Design Brief
Create logo that portrays the below information about ELSE (Emerging Leaders in Solar Energy)
Slogan: "Building a Strong Solar Energy Future, Today!"
About ELSE:
We are a passionate group of young professionals, students and solar advocates under 30 years of age who are working with the Canadian Solar Industries Association (CanSIA) (www.cansia.ca) to build a strong solar energy future across Canada.
ELSE was created in 2012 to provide professional development for the solar community and to nurture the next generation of solar energy supporters. We seek to educate, empower and engage Canadians by means of advocacy and public outreach.
Through events, online discussions and policy recommendations, we facilitate an honest and thought-provoking public discussion about solar energy, its benefits and its place in Canada’s energy supply mix. We build fact-based awareness and support for the industry and all types of solar technology.
Branding
The following are adjectives that we want to be portrayed as our image:
1. Energetic/Youthful
2. Innovative
3. Engaging with its Community and the Public
4. Seen as an Active Resource
5. Influential
6. Informed and Educated
7. Representative (Strong Voice)
Target Market(s)
Target Audience: Students, Young Professionals, Politicians, and the Public (age 18-30)
Industry/Entity Type
Solar Energy
Logo Text
ELSE
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- No Sunflowers please.