Smart commuting startup in Mexico City needs a vibrant logo design!

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This customer received 106 logo designs from 41 designers. They chose this logo design from trufya as the winning design.
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Logo Design Brief
Hi! We need a logo design for a new company based in Mexico City called "Kites".
Kites is a commuting transport system which adapts in real time to connect the users with their workspaces. We use specialized algorithms to detect other users with a similar route, this way we can offer a nearby meeting point for the users to meet their van.
We named it "Kites" because we want people to join our flight towards a new efficient, fast and safe transportation system.
The design should communicate a fresh and different transportation experience for overcrowded cities.
Target Market(s)
Young, entry and mid level employees of big companies, mostly college graduates that want to improve their commuting experience, spend less time in traffic and would like to do so in a urban and enviromentally friendly way
Industry/Entity Type
It Company
Logo Text
Kites
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Kites are always calourful and playfull. We commute people using vans, so we would like you to play either with the concept of a kite, a van (or collective land vehicle) or both.
Nice to have
- We are an alternative to public transportation system. Public transport is dumb and rigid, our routes are smart and dynamic, it would be awesome to convey this in our logo
Should not have
- Planes, spaceships, boats or any other non-van (or kite) vehicle