• S$200

• 6 designs

• 3 designers

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Packaging Design Brief

We are launching a range of boutique children's craft kits called Nifty Kits.

Each kit is centred around a theme (space, seaside etc) and contains all the ingredients required to complete 5 specific craft activities.

The ideal packaging design:
- Should use a generic A4 envelope/wallet that can be used across all kits. Preferably Kraft material.
- Is preferably landscape and able to stand on a flat bottom for display purposes.
- Uses printed stickers (front/back) to brand and sell each kit.
- Contains a suggestion leaflet on how to go about each craft.

Initial design thinking is attached in the uploaded file.

Target Market(s)

Mums: Pinterest mums everywhere are competing to ‘out craft’ each other, but many mums are just not craft inclined. The Nifty Kit is the ‘packet cake mix’ to Martha Stewart's Victoria sponge. It should promise mums the stock book image of a crafting afternoon with their kids - but with absolute ease.
The crafts themselves are geared towards 3 - 6yr olds.

Industry/Entity Type

Boutique

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Font styles to use

Other font styles liked:

• have included example in brief.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Format design for A4 Kraft outer (preferably landscape).
• - Visual design for branding kit and contents (must be adaptable for all kit types)
• - Idea of insert design (format and front cover).

Nice to have

• - An simple illustration style that can be adapted to brand each kit.

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Files

Download all files - 7.5 MB