Wine Label Design - Brand Extension

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by Sara Hill on Friday, July 8, 2011

So what exactly would you like to see? All three bottle designs, and if so what are you wanting on these bottles. Sorry if I'm asking something that has been stated in the brief, but I read multiple times and was unsure of exactly what you're looking for so clarification would be wonderful.


Thanks,
Sara


by Project Owner on Monday, July 11, 2011

Please see the Brand Ext File in the downloads.

We do not want the label redesigned.  We want to add three new labels (wine types) to extend our brand (i.e. Sweet Surrender, Chiffon Chardonnay, Sweet Brule Mascato).  The wine bottle color and shape will vary to give differentiation.  You can find images of the bottles in our downloads, so you can design your label to match. 

However, we also need changes to labels.  Not only in text content, but color as well.  Also, please feel free to change the capsule (cap) color to match designs.

This is a national brand so it needs to look good.  


by aayam on Tuesday, July 12, 2011

what is size of label?

you give us swirl psd, which we want to use?


by Project Owner on Wednesday, July 13, 2011

The swirl is attached in the downloaded files.  The label sizes are: Back 4x3; Front 4.875 x 2.5


by Project Owner on Thursday, July 14, 2011

PLEASE NOTE:  Wine labels NEVER have borders !  They always bleed. Very inexspensive designs for mom and pop wines do.  Please look at national branded labels if you have no experience with wien label design.  They are typically rich in color. COLOR is everything with wine label design.  You MUST consider the color of glass, and wine whe designing a comlplete package. We have added bottles to the downloads that you can design labels for with the correct color. Capsules colors should always match designs. Look at Gallo or Barefoot Wines for ideas.

Merlot - Deep Red w/ dark green bottle (almost black)
Sweet Red - Light red w/ clear bottle
Chiffon Chardonnay - Clear bottle white wine w/ yellow hues
Pink Mascato - Clear bottle w/ Pink Wine


by Daniel Lopez Denham on Thursday, July 14, 2011

Hi, can`t open the file:
File 7: truffle label - cola f&b 3x5 friday, 08 july 2011 19:27:324


by Project Owner on Thursday, July 14, 2011

it should be a pdf file???


by Project Owner on Thursday, July 14, 2011

Sorry it was a bad file. I have deleted it. You should not need it.  The Truffle Merlot label you see is our existing label that weare happy with.  We want three additioal labels for different varietals (i.e. Charddonnay, Mascato, Sweet Red).  they should match the format and theme of the existing one. However if you a BETTER idea and would like to propose an entire label redesign i am open to looking.  However it MUST be better. 


by ItalianBlue on Thursday, July 14, 2011

Dear Sir,
may becouse i m italian and i do not really understand if the new line of wine bottles (3) has to follows the existing style and the setup of your labels (Graphics elements, lettering, shapes and contents).
So, i really whould like issue my professional proposal as i worked for 20 years in this job and in tuscany are very very hard to have client satisfaction.
Now, you talk about 3 new labels, ok... with Truffle Logo as main on the front label, then you says that all is set up with your old labels BUT you want creative for what?
Is the new line unic? Are the 3 new labels of same line? Shall has all 3labes same Motive?.
Can be 3 totally different things even if target is the same?
Please ... your files attached (eccept the Truffle logo and the back labels) make confusion. Caps must match with color, this means we do not need to check that but create the label, give you the Pantone number and your Caps Supplier will produce with Pantone.
Please, be strait and clear if you reallywant a professional Label without changing every single elements.
I would like put once the energy for it if you think is a case.
Thank you very much in advances.
 


by Ksenka on Tuesday, July 19, 2011

Dear Project Owner.
Sorry I was out of my workplace for some time and I am late to submit you designs because your project is closed. If you are interested in my designs let me know please and I can send them to you.
Best regards,
Kseniya


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