a new, local store, Urbana Gourmet, needs a logo design

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This customer received 37 logo designs from 16 designers. They chose this logo design from NILDesigns as the winning design.
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Logo Design Brief
We need a logo design for a new local gourmet market, Urbana Gourmet. We sell upscale groceries (organic, natural, gourmet, gluten free), craft beers to go, and have an ice cream scoop shop. We would like to see a clean (not too fancy) design using basic bright colors and incorporating if possible a ice cream cone with ice cream on top, groceries, and a six pack of beer. The design should communicate what we sell.
look, feel, font, design up to designer
Target Market(s)
a local, upscale customer
Industry/Entity Type
Grocery Store
Logo Text
Urbana Gourmet
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- clean and modern that would translate to all media
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the name Urbana Gourmet
- an ice cream cone with ice cream on top
- some type of groceries (basket filled?)
- six pack of beer
Nice to have
- basic, clean design
- basic bright colors
- if possible some variation of the tagline " your local marketplace"