New Logo Design for JetPens.com

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Contest winning design

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This customer received 495 logo designs from 182 designers. They chose this logo design from AlwaysWinters as the winning design.

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Logo Design Brief

JetPens.com has been a purveyor of high-quality writing instruments and office supplies since early 2005. The business was started by 3 college kids and grew out of a dorm room. For a long while, one of the founders did all the graphics design for the company, hence the amateur look of the logo you see on the website. That being said, the little green mascot named “Jetdo” has become near and dear to many of JetPens’ diehard fans. So, it’s taking JetPens a while to move away from the old logo design.

Well, now, we believe is the time to move on and embrace a new logo for the JetPens brand. We will continue to retain Jetdo as our mascot, placing him on various site pages or marketing materials in the future. But, we want a modern, clean, and bold logo with large text to emphasize our brand name, JetPens. We also want to continue to keep the friendly sage green color tone of the site and possibly for the logo as customers have identified this color with our company.

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Updates

Project Deadline Extended
Reason: We'd love to see more designs.
Added Saturday, May 11, 2013

Target Market(s)

Due to our highly selective product offering, we attract customers with a great sense of design and class. We actually serve many artists and designers themselves. Your logo design, if selected as the winner, would be exposed to many ingenious folks who love a good pen or pencil. Your audience will definitely understand and appreciate any subtle and refined design details you instill into the logo design.

Industry/Entity Type

Marketing

Logo Text

JetPens or JetPens.com


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Artistic rendering and creative play of logo text
    See stuff we like here:
    http://www.awwwards.com/gallery/4382/99-creative-logo-designs-for-inspiration
    http://www.awwwards.com/gallery/4418/99-creative-logo-designs-for-inspiration
    http://www.awwwards.com/gallery/4446/99-creative-logo-designs-for-inspiration
Nice to have
  • Creative play of logo text
    See examples here:
Should not have
  • No graphical icon, no colorful background, no gradients, no shadows or glows

Files
Payments
1st place
US$360
Participation payments x 3
US$50
Participation payments x 2
US$20
Total
US$550

Project Deadline
22 May 2013 23:35:29 UTC
Language

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