eCommerce Startup - logo/brand design

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Logo Design Brief
Hi. We are a small business, getting ready to launch a new eCommerce store (retail). We need to create a logo/brand that will help drive consumers to our website.. The name of the company is 'RehabPlus.ca'
The company name is the url.. www.rehabplus.ca
We will operate in Canada.
What we sell.. We will be addressing the injury rehabilitation consumer market.. We will sell products such as: ice packs; first aid products; mobility accessories; physiotherapy equipment.. Not a novel idea, but we will focus on only selling quality products.
Our target market will be segmented into the following verticals:
- Professionals (Chiropractic/Physiotherapy clinics; Sports Therapists)
- Institutions (College Athletics Depts; Hospitals; Fracture Clinics)
- Occupational Health Organization (work injury rehabilitation)
- Small/Boutique retail stores (local gyms; local sports equipment retailers; running stores)
- General Public (Weekend Warriors; Gym Rats; Yogies; Amateur Sports Enthusiasts)
The idea is to promote the website, and have the RehabPlus.ca name posted on every label we ship.
We need a logo that is easy to use (print and web). Solid Blue and white; we also like bright colors (not fluorescent) and we would like to also tie in a couple/few tags (mini-logos) that we can slice and dice and use as needed...
Treat (eliminate the pain)
Recover (heal the injury)
Protect (defend against re-injuring yourself)
The logo needs to be fresh and clear. Professional, but fun!
Thanks!!
Target Market(s)
Our target market will be segmented into the following verticals:
- Professionals (Chiropractic/Physiotherapy clinics; Sports Therapists)
- Institutions (College Athletics Depts; Hospitals; Fracture Clinics)
- Occupational Health Organization (work injury rehabilitation)
- Small/Boutique retail stores (local gyms; local sports equipment retailers; running stores)
- General Public (Weekend Warriors; Gym Rats; Yogies; Amateur Sports Enthusiasts)
Industry/Entity Type
Business
Logo Text
RehabPlus.ca
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We need a logo that is easy to use (print and web). Solid Blue and white; we also like bright colors (not fluorescent) and we would like to also tie in a couple/few tags (mini-logos) that we can slice and dice and use as needed...