• £120

• 73 designs

• 27 designers

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Logo Design Brief

I need a logo design and font for my new London-based fashion brand called 'carv'. Carv is a company that makes bags (backpacks, shoulder bags and clutches) with a modern, clean and individual style.

Every carv bag is designed and made by hand in East London. An exceptional finish is achieved by using traditional leatherworking methods and the highest quality products, which are also manufactured locally in the UK. I want the brand to be synonymous with the London, a recognisible style and quality, and to promote the growth of skilled fashion manufacturing in the UK. Attached is a document with images showing the bag range that is about to be launched.

The logo is for use on the website, product labels and marketing materials (including business cards) and I would also like a complementary font that that can be used across the marketing materials. I've attached a document with a rough website layout showing how and where the logo and fonts would be used. I am looking for designs that fit with the brand style and aren't fussy, cutesy or frumpy. Think modern, simple, clean and striking.

Target Market(s)

Carv bags are targeted at the alternative crowd (18-40, female and male) who love to drift around the city and its hidden places, and to look uniquely fashionable whilst doing it. They are explorers, dreamers, creatives and individuals.

Industry/Entity Type

Fashion

Logo Text

carv

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo (modern, simple, clean, iconic)
• A complementary font

Nice to have

• Would be interested to see some creative ideas for a symbolic logo!

Should not have

• Must not be fancy, frilly, traditional or anything with too much detailing.
• I'm open to thoughts on colours

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Files

Download all files - 5.9 MB