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Logo Design Project for New Startup Brand
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This customer received 56 logo designs from 24 designers. They chose this logo design from Natan as the winning design.
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A$200
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56 designs
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24 designers
Logo Design Brief
New startup requires logo for brand/product range.
We develop a range of lubricants for the mountain bike / cycling industry.
Our primary colour is going to be 100% cyan and we would like to logo to be funky/hip and communicate to the downhill mountain bike and cycling crowd.
A rounded font or maybe a fluid type font. Font to be bold looking not thin and weedy.
Our main competitors would be Juice lubes and Muc-off.
Updates
The general feel for the submitted logos is they are a bit light in feel.
Added Tuesday, April 16, 2013
I have uploaded a concept file we like, but needs to be expanded on
Added Tuesday, April 16, 2013
Hi Everyone.. we have had a look at all logos and feel we are not quite there yet. We feel a bigger badge or emblem style might sit better on the bottle labels. Thanks for your contributions. We like the style of the word loob in the last few designs but feel we need more presence.
Added Tuesday, April 23, 2013
Project Deadline Extended
Reason: I have decided to extend the deadline as the current design received are
not what we are after. Please re-read the brief and the updates associated.
Thanks
Added Sunday, April 28, 2013
Target Market(s)
Male Mountain Biker's in the 18-40 age bracket
Industry/Entity Type
Industry
Logo Text
Loob
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Predominantly 100% cyan in color.. other colours to match in.
Our product range colors are as per upload file.
The word 'Loob' to be the main word.
The company is called Loob Lubricants, however we are promoting the brand as just 'Loob'
We are promoting the product brand as 'Loob"
Some reference ( pictorial ) to MTB can be included. ie Wheel etc
Could also incorporate an 'Oil' droplet in the letters 'O'
Looking for the logo to connect with the cycling fraternity
