• C$160

• 33 designs

• 10 designers

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Logo Design Brief

Name: Sam’s Dance
Website: samsdance.com
Represents:
• social dance--partner dancing
• society
• cultural centre
• community
• connections
• embracing
• leaning in
• arts
• movement
• dynamism
• contemporary, modern
• think different
• familiarity
• dance different
Color ideas:
• mid-tone grey as base color
• black
• White
• Red or green as accent?
• No purple, pink, yellow, blue
Uses:
• Logo
• Business cards
• Postcards
• Brochures
• Signs
• Website

Sam's Dance will be a place to learn to dance, participate in social dancing, view rotating art exhibits, listen to music, and spend time with friends. It's about creating a community around dancing and socializing.

Target Market(s)

Men and women from 18 to 60 years of age who have the ability to walk and want to engage in a social activity for fitness.

Industry/Entity Type

Dance Studio

Logo Text

Sam's Dance

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Futura

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplicity
• Instant recognizability
• sense of fun
• uniqueness to separate us from traditional dance schools
• mix of black/white, black/grey/ or black/red
• must look good at any size
• must look good in grey scale

Nice to have

• People should laugh when they see the logo

Should not have

• yellow, purple, pink, blue
• corny images
• corporate look
• stiff and traditional design

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Files