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This customer received 44 poster designs from 11 designers. They chose this poster design from IG Creative Solutions as the winning design.

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Poster Design Brief

This project consist of producing a print campaign that ties into "personal skin care moments" and that will appeal to our target market (colored skinned women) to raise product awareness by creating a connection between the model and the Fololo Brand.

This will entail 1 model portrayed in a very realistic manner taking care of her skin and demonstrating the appeal of being herself and loving herself (which is the tag line) because skin care matters to her. These "moments" will be done in a candid yet elegant style and in a manner where the viewer connects with the character in a way that they can say "yeah, me too" - and ultimately connect to the Fololo Brand being their product of choice for a beautiful toned skin.



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Updates

Dear designers,
I would like to make a small update in the direction of the is piece. The tag line does not have to be repeated because it is already on the actual jar instead can you use the following sentence: Lighten your skin in all safety OR Safely whiten your complexion.
 
Thanks,

V

Added Monday, April 15, 2013

Industry/Entity Type

Campaign


Files
Download all files - 4.6 MB
Payments
1st place
US$140
Total
US$140

Project Deadline
18 Apr 2013 14:50:04 UTC
Language