Accounting Firm Logo Design for proactive firm

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This customer received 347 logo designs from 126 designers. They chose this logo design from Ellie Afonso as the winning design.
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Logo Design Brief
We need a new logo design that is modern and cutting edge for our existing Accounting Firm based in Adelaide as part of re-branding to thrust us into the next era of the accounting and business advisory industry. We provide professional advice covering accounting, tax, superannuation, succession and consultancy to small and medium sized businesses. We embrace using new 'cloud' technologies to deliver fast and effective results and to stay at the forefront of what's happening in each clients business. In addition to the core activities of tax and accounting, we offer practical business development programs to help improve businesses and lifestyles. Our mission statement is 'Delivering the best professional service, exceeding client' expectations and adding value to their businesses and lives'. We would like to see designs using fresh blue tones (maybe some grey in there too, but are also open to a change in colour from blue tones if we are sold on the logo design). Our company name, 'Schulz Hobbs', must be included as well as 'Accountants I Business Advisers'. We do like the two tone wording as you will see in attached examples. I have attached our current logo, and a few logo designs that we like the style of.The final design should be very modern, fresh, cutting edge and display our strength and embrace of proactive cloud based technologies - and ultimately show we are ready for the next era of accounting and business advisory.
Target Market(s)
Small to medium businesses that are growing and looking for a proactive accounting firm to take their business to the next level with real time reporting and advisory services
Industry/Entity Type
Accounting
Logo Text
Schulz Hobbs (name of company) Accountants I Business Advisors (extra tagline details)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- company name being Schulz Hobbs
- include wording 'Accountants'
- include wording 'Business Advisers'
Nice to have
- Blue tones as listed below for example only. Happy to have some grey tones. Happy for suggestions on colour tones.