• A$160

• 48 designs

• 17 designers

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Logo Design Brief

We need a logo design for a new company that is introducing a radical new concept for ensuring retired persons savings will last the rest of their life. The concept is called Mortality Pools and when a member of a pool dies the remaining part of their estate passes to the surviving members of the pool. This means those members who live longer have the larger part of the pool and can finance their longer life
We would like designs to sell the concept in a modern and positive way. The logo should convey the community aspect of the pools and the security it provides in later life
The tag line for Mortality Pools is "making living longer better" but this should not be part of the logo

Target Market(s)

Forward thinking baby boomers starting retirment

Industry/Entity Type

It Company

Logo Text

Mortality Pools

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern, dynamic, reassuring
• Logitech is an example of an exiting logo we like

Nice to have

• something that coveys the concept of the pool as a community that helps each other

Should not have

• associations with early death

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Files

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