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Change PHOENIX Character for Caffeinated Chocolate Bar
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This customer received 49 character designs from 20 designers. They chose this character design from Designwoori as the winning design.
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US$315
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49 designs
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20 designers
Character Design Brief
Change design of existing brand character, a PHOENIX, for our chocolate bar. Our milk chocolate bar tastes great, and has 100mg of caffeine to make you feel AWAKE, so that you don't miss a thing. Adapt from existing OWL and PHOENIX designs we already have. We originally took inspiration from an existing OWL design, the OWL we want to base the PHOENIX on has LARGE, FOCUSED, AWAKE eyes, its kind of cheeky/sassy looking, but its still cute. Its not 100% fierce or menacing, we still want the PHOENIX to maintain its cute/sassyness...but at the same time communicating the CAFFEINE effect. We paid a graphic designer to give a try on doing the PHOENIX for us, but after several rounds of creative, don't think this designer can get us there, so we parted ways. I have also attached this designer's attempt at giving us the PHOENIX. I like the eyes, I like the position of its wings, and its still cute, but I think this design looks way too much like a bird, its not clear that it is a PHOENIX, I think we need more flame/fire elements, that makes it extremely clear it is a PHOENIX and not a bird. There needs to be VERY CLEAR FLAMING/FIRE ELEMENTS, the bird needs to look like its completely on fire.
In terms of colour scheme, it will be placed on packaging that is brown, the same brown found in background of "OWL" and "current_phoenix" images. We want the PHOENIX to use the existing colour scheme found in "OWL".
Different shades of RED can be placed upon/on fringes of/mixed with/replace the orange of the body of the OWL, as is shown in "current_phoenix" image, but the red can be more intense or different shades.
The key here is to make it VERY clear in one glance that it is a PHOENIX, and not some orange/red bird. Need lots of flame/fire elements.
Please keep in mind, the minimum size of the PHOENIX, it will be primarily place in a vertical position on a chocolate bar packaging that is only about 8cm tall, so it still needs to be visible and clear at this size.
Updates
Hi! I've change brief based on first round of submissions, please take a look. 1) Please stay close to original OWL/current_phoenix images. 2) Really add flames/fire. Can be red. The bird needs to look like its on FIRE. Please take another look at Phoenix images I have attached for inspiration. The key place for the flames I believe is coming off of the wings and tail area. 3) Keep eyes yellow, with the brow/furrow coming down in the middle to make it look extra focused. 4) Place blue feathers on body of phoenix, like is found on the OWL design. Thanks!
Added Sunday, May 31, 2015
Target Market(s)
China, Teenagers to 30 year olds.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Take existing "current_phoenix" character, and make it more PHOENIX like, right now it seems too much like a BIRD, we want a PHOENIX, needs a lot more flame/fire elements. You can change the wings/tail/feathers/add flames/fire, but please keep eyes same. It needs to look like its on FIRE. Place blue feathers on body of Phoenix, as same found in OWL image.
Nice to have
- Keep the eyes basically or exactly the same as in the OWL and current_phoenix images.
- Please look at sample images of Phoenixes that I have attached to understand the flaming wings/body that we want.
