Social/urban planning and research consultancy logo design
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This customer received 100 logo designs from 24 designers. They chose this logo design from Savitra as the winning design.
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Logo Design Brief
What: Logo design
Place of business: Australia
Business: social/urban planning and research focusing on human dimensions of the built environment.
Services: community and young people facility planning, community and stakeholder engagement, and social research to inform policy development, strategic planning, and decision making for local governments, developers and non-government organisations.
Design brief: simple design, which reflects principles of social planning – social justice, access, equity, participation and rights. For lack of a better word, I would like the logo to be ‘rustic’, while still remaining professional, rather than slick and corporate.
Text based with a simple logo is preferred, but am open to other suggestions.
'Bearings' is the main heading with 'social planning and research' subheading.
Business name rationale: 'Bearings' pays homage to my passion for skateboarding, while it's definitions – ‘the act of enduring' and ‘the act, capability, or period of producing' – relates to social planning and the business philosophy.
Updates
Project Deadline Extended
Reason: Hi designers,
Thank you all for your submission, greatly appreciated!
I have decided to extend the deadline by three days to give you the weekend to work on your final logo designs.
Look forward to seeing the results.
Scott
Added Friday, April 19, 2013
Industry/Entity Type
Business
Logo Text
Bearings Social Planning and Research
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Please no images of people.