refresh old logo with new fresh approach

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This customer received 30 graphic designs from 14 designers. They chose this graphic design from Renen as the winning design.
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Graphic Design Brief
Need to redesign the company logo for a packaging and disposables reseller.. The logo was first designed 10 years ago and unchanged since then. Existing design on www.christonpackaging.com.au.
New design needs to reflect a fresh and clean approach while still maintaining the essence of the existing logo. New logo will go on business cards, source documents and also on vehicles. The words Christon Packaging needs to be part of it.
Target Market(s)
Restaurant and catering market
Industry/Entity Type
It Company
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words Christon packaging. Use of blue and burgundy.
Should not have
- Big bold signage