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Rec-Chek (Personal Finance Management service)

Winner
Contest winning design
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This customer received 110 logo designs from 37 designers. They chose this logo design from REDcrackers.com as the winning design.

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  • Closed - Design Selected
  • Guaranteed
  • Budget US$201
  • Number of designs 110 designs
  • Number of designers 37 designers
Logo Design Brief

Rec-Chek is one of the original Personal Finance Management services (think Mint.com, but on paper and more business-oriented) and is now adding web-based tools to compliment its existing service. While the original service focused on a paper check-based method of coding expenses, that aspect of the business will be de-emphasized as the new online offerings become available and the service expands to include debit and credit card records.

A new logo is needed to freshen the brand's identity and will be used in a website redesign, which will commence immediately following selection of the new logo.

For context, I'm attaching logos for Mint.com, BillGuard.com, and Buxfer.com, which are competing services.

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Updates

Hi folks,


Thanks for all the submissions so far.

Please note that I have now guaranteed the project.

Also, the check mark logos are probably not what we're after.  Yes, "chek" is in the name, but its referring actually to paper checks (or cheques) as in a checking/banking account.

Rather than check marks, we'd like to see more emphasis of the financial/record keeping aspect of the business.  Charts/graphs, dollar sign ($), spreadsheets, etc., are probably more what we're looking for in the pictorial aspects of the logo.  Please be creative and do not limit yourself to what I'm mentioning here.

Thanks again and good luck.  As of now, I do not believe we have a winning entry, so keep the submissions coming.

Added Tuesday, July 19, 2011

Project Deadline Extended
Reason: I'd still like to see more concept designs. There are some strong contenders, but I'm not sure that there's a winner among them at this point. Thanks for all the submissions and please do submit more designs.
Added Friday, July 22, 2011

Target Market(s)

Adults in the United States who are concerned with accounting/record keeping. Many of our end users are self employed/small business owners.

Industry/Entity Type

Credit Card

Logo Text

Rec-Chek

Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • The name (Rec-Chek) must be present in the logo. The hyphen may be de-emphasized or removed altogether if it appears too clunky. Also, including ".com" is optional.

    Color scheme is entirely flexible at this point.
Files
Download all files - 0.0 MB
PNG
mint_logo Monday, 11 July 2011 01:23:56
Monday, July 11, 2011
PNG
buxfer_logo Monday, 11 July 2011 01:23:56
Monday, July 11, 2011
PNG
bill_guard_logo Monday, 11 July 2011 01:23:56
Monday, July 11, 2011
Payments
1st place
US$161
Participation payments x 2
US$20
Total
US$201
Project Deadline
17 Nov 2011 16:44:01 UTC
Language
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