• US$160

• 88 designs

• 20 designers

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Logo Design Brief

We need a new brand for a private hospital located in the downtown of Camaçari, Bahia, Brazil. The hospital is a non-emergence (ambulatory) unit with about 30 years of operation, including orthopedics, surgery, physiotherapy, general clinic, dermatology and more. The design should communicate cleanness, safety and technology.

Currently we have an outdated brand (not even worth using as a reference) and a not-remarkable name. We are going to change it both.

Current name: "Hospital Sermege"
New name: "Hospital Central"

What we need is a logo with 3 versions: (i) new logo with current name "Hospital Sermege"; (ii) new logo with new name "Hospital Central and current name "Hospital Sermege" (in second layer, faded or something like that); and (iii) new logo with new name "Hospital Central". The difference between the versions should only be the name. So, build one core design and just play with the words.

Target Market(s)

Health Care, Hospitals

Industry/Entity Type

Hospital

Logo Text

Hospital Central

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) Three versions of the name transition, as mentioned in the job description.
• 2) I'm letting the colors choice free. The goal is to make them look distinguished along with the logo. (Tips: like blue with green, gray with orange... But don't limit yourself to those)

Nice to have

• 1) Combine a wordmark logo with an abstract logo (will make it distinguished if use the initials "HC").

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Files

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