Inspiration, Innovation and Communication--Create The New KCM Logo
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This customer received 97 logo designs from 31 designers. They chose this logo design from LDYB as the winning design.
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Logo Design Brief
We need a new logo design for our nonprofit organization. We provide opportunities for the public to engage in the use of media/technology tools to create and share their message. We provide opportunities for nonprofits to share their mission and activities through a host of services, including video coverage of their events with broadcast and online distribution; promotion of the nonprofits over our TV and social media channels; creation of public service announcements for them. As we progress as an organization, we seek to engage in a maker space environment. For our logo, we are interested in simplicity, a flat matte use of color, so that the design is as effective in b&w as it is in color. Our organization's acronym is KCM. I have uploaded our current logo (KCM Logo Final-color) as well as two alternate designs, whose simplicity, shape and colors address these parameters (We are unable to use the alternates.)
Target Market(s)
Kenosha, Wisconsin area market of nonprofit organizations, those interested in getting involved in various forms of media/technology, tinkerers, videophiles, photographers, cultural creatives.
Industry/Entity Type
Communication
Logo Text
Kenosha Community Media (may be used in combination with acronym, KCM)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Inspire creativity and play. We are interested in gaining attention and participation in our organization's services by young (teens and young adults) as well as by nonprofit leaders and other adults who have a message to communicate or activities that they want to capture and share. Colors: #27A9EL (Blue)-Primary. #E1208F (Magenta)-Secondary. #GD6E70 (Gray) and/or Black. Logo needs to work as well in black-and-white as in color.
Nice to have
- Learn more about us at our Kenosha Community Media Facebook page.
- Our organization is located near a very large, freshwater lake. Mixing an
- aquatic theme with a tech theme would be nice to have. See examples in
- "Images, Sketches or Documents"
Should not have
- Use of gradients; complex design