Banner Ad Design Project

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This customer received 22 banner ad designs from 9 designers. They chose this banner ad design from Amanda as the winning design.
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Banner Ad Design Brief
Our product is: Street fashion for your device.
Sales venues: Online direct sales, in future in select boutiques in mall locations.
Brand scope: Sold to customers around the world, translated into 20 languages. We manufacture our own designs, and we are a fashion accessory brand.
Fashionable girls/women from 15-30 years old. Street fashion savvy, eclectic dressers, fun and free-spirited. Google "korean street fashion" to see where we're going with this.
This is one banner of 5 that will rotate on the homepage. Each banner represents a collection of covers that match the theme.
We are going for a fun and light feel.
We are creating the website based on the structure and flow of this fashion brand:
http://www.follifollie.com/cm-en
Color scheme for our site will be black, white, magenta. I like the way this site has an open look on the banners, not closed-off rectangles. We can make a similar look by using new patterns on the bottom half of the banner, and opening up to white at the top. Send us a concept and we'll see if you understand what we're going for.
Updates
Hi everyone! Please feel free to submit questions and concepts to us. We're here to help guide you.
Added Monday, April 08, 2013
We will need a lot more banners and other future work, so this contest can be a starting point for a long-term cooperation.
Added Monday, April 08, 2013
Target Market(s)
Fashionable girls/women from 15-30 years old. Street fashion savvy, eclectic dressers, fun and free-spirited. Google "korean street fashion" to see where we're going with this.
Industry/Entity Type
Fashion
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I really like the open design of the banners on the link given for FF. Typography must match the theme, and we need young and hip designs for our audience.
The name of the collection is "Pop Princess". This is the text and title of the banner.
Use more than one case picture in the banner.
Size of banner: 1,800px x 525px
Please feel free to ask questions to clear up any doubts, we will help you see what our vision is! :-)
Nice to have
- Color scheme of website will be magenta, white and black. Bear that in mind when designing the banner.
Should not have
- Original work only, nothing recycled and absolutely no template feel. Unique designs for a unique brand please.
Do not use photos of people in the banner.
Do not duplicate the striped theme of the example site's banners.