• A$645

• 278 designs

• 87 designers

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Logo Design Brief

The National Parks Association of NSW (NPA) is a not-for-profit organisation that seeks to protect, connect and restore the integrity and diversity of natural systems in NSW and beyond, through national parks, marine sanctuaries and other means. NPA also runs one of Australia’s largest bushwalking groups, offering over 1,000 volunteer led outdoor activities to members every year.

We need a new organisation logo with a unique, modern and clean a design. The symbol should reflect conservation and/or communities working together.

For more information visit www.npansw.org.au.

Target Market(s)

Primary target markets
1. Employed middle to high income residents aged 25 - 39 living in NSW
2. Employed or recently retired middle to high-income residents aged 45 - 65 living in NSW

Secondary target markets
1. NSW high school and university students aged 15 - 25, particularly those who display an awareness and concern for the natural environment and have a passion for outdoor activities.
2. School children aged 7 – 15
3. The media
4. State Government
5. Large corporates

Logo Text

(NPA) National Parks Association of NSW

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean Simple lines
• Easily identifiable
• A unique symbol (abstract, pictorial or lettermark)

Nice to have

• Symbol reflecting New South Wales' (Australian state) unique animals/plants/landscapes.
• Tagline: Protecting nature through community action

Should not have

• Old fashioned Serif font.
• Difficult to read at a small size.
• Cluttered

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Files

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