Golf Putting Aid AxisBallTraining.com

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This customer received 8 packaging designs from 4 designers. They chose this packaging design from connexis as the winning design.
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Packaging Design Brief
This is a Packaging design for AxisballTraining.com please visit the site to get a feel for the concept we've created. I want this packaging design to have a clear message of what the product is and the functions are. It need to be portrayed as a 'Tool' and not a 'fix-all' gadget - I.e. very professional.
Attached you will find numerous pictures and examples. The examples are to be considered but not copied word-for-word, you have free artistic reign.
The logo is the name 'AxisBallTraining.com'
Slogan - 'Every Putt Starts Straight.'
'Patent Pending' needs to be located in fine print.
'Directions' need to be located on one panel and need to be as follows:
-Loosen wing-nut and attach the AxisBall to the putter using the indicators to center the tool to the putter.
- Tighten the wing-nut until snug against the putter - Do Not Over-Tighten.
-Putt normally on a flat surface of the green 10' - 15' from the cup - make adjustments according to ball direction off AxisBall.
-Practice until ball is consistently rolling straight.
(if you want to change the wording of the directions that is fine)
Attached is a TEMPLATE to be used, it has the dimensions you will be working with in this project.
can be contacted at rylan.stephens@outlook.com
Target Market(s)
Golfers 35-65 years of age
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Clear Directions
- - AxisBallTraining.com as a logo
- -The AxisBall
- -Patent Pending and Will not fit futuristic putters also in small font in small font
- - PLACE FOR A BAR - CODE.