Logo for new non-profit organization called Age Ready

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This customer received 119 logo designs from 34 designers. They chose this logo design from Christopher Morgan as the winning design.

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Logo Design Brief

Age Ready is an organization that will help communities, companies, organizations and entire countries prepare for the coming age shift - more older people and fewer younger people (more people are living longer and birth rates are declining globally, forever changing the population mix).

The logo and brand image needs to be clean, easy-to-read and understand, and simple. It should reflect an appreciation of universal design - anyone at any age can "get it."

It is about every age, not old age. So no keep it fresh, modern and ageless.

Age Ready is two words.

We're not a company, but we want a corporate look more so than a non-profit touchy-feely look.

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Since the history of the world, there have been more younger people than older people. If one were to draw a bar chart of the population size of every age cohort, the bars get smaller and smaller the "older" or taller the chart gets. The result is a triangle - more younger and fewer older.


But thanks to modern medicine and declining birth rates around the world, that is rapidly changing. Already in the developed world there are more people over age 60 than under age 15. By 2047, the entire planet will have more over 60 than under 15. 

The future age chart will look more like the Empire State Building. A good base of young people, but about equal numbers from age2 20 to 65 or so, then tapering to age 100.

Given this, the future will be one where we have people everywhere at every age. Hence, the need to get 'Age Ready.' Our tagline is: Everybody, everywhere, every age.

Hope this helps.


Added Saturday, June 25, 2011

Thank you for all your submissions. We have selected a winner and appreciate everyone's hard work.
Added Tuesday, July 05, 2011

Target Market(s)

Ultimately a global market, but mostly US based companies, organizations and community leaders who will need help planning for this new future.

Industry/Entity Type

Non-Profit

Logo Text

Age Ready


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
US$340
Participation payments x 3
US$20
Total
US$400

Project Deadline
03 Jul 2011 14:00:00 UTC
Language

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